Outside of the Marcus Point Theater on Madison's west side, Mary Jo Walters unloaded a piece of red poster board out of her trunk.
"The main thing is to show up at all. I think it's really important for us to go out into public and speak about women and violence," Walters said.
One hour before the first showing of "Fifty Shades of Grey," Walters set up with her sign.
"A ban of the movie would be great," Walters said.
Based on a sexually charged book, Walters said the plot of the erotic novel is more like a horror story than anything romantic. She said the violence and abuse portrayed in it doesn't empower women or portray an accurate depiction of love.
"I don't think it should be promoted as a love story that's seen as a gift basket for Valentine's Day," Walters said.
On the other side of town, Ellen Barnard runs a small shop filled with lingerie and other items meant to add to someone's sex life. She also lectures on the touchy topic.